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A Public Service ?
Simon Ličen
其他書名
Mediatization of the Olympic Games in Croatia and Slovenia
出版
2022
URL
http://books.google.com.hk/books?id=3bA_0AEACAAJ&hl=&source=gbs_api
註釋
The Olympic Games are the largest mediated sporting mega-event, and broadcasters are instrumental in ensuring their exposure and financial viability. In the digital era, the Olympics navigate technological and societal changes that contest the values of sport, carry political and economic implications, and shape the relationship between the organizers and nation states. These interdependencies vary by global regions. This study examines the mediatization of sport as manifested in digital Olympic content published on Facebook during the Tokyo Olympics by public service media (PSM) in Croatia and Slovenia -- two countries inconsistently assigned to either Central and Eastern Europe or Southeast Europe.
