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其他書名	The Betfair Story and how Two Men Changed the World of Gambling
出版	HarperCollins, 2009
主題	Business & Economics / Industries / Computers & Information TechnologyBusiness & Economics / Corporate & Business HistoryComputers / Social AspectsGames & Activities / Gambling / GeneralSports & Recreation / Business Aspects
ISBN	00072770169780007277018
URL	http://books.google.com.hk/books?id=3fsRAQAAMAAJ&hl=&source=gbs_api

註釋The fascinating story of a huge international business success story, and how one company has created legions of new gamblers and changed the worlds of gambling and sport forever. A betting exchange is an internet company which provides gamblers with an online marketplace in which they can bet with each other. Betting exchanges now account for a third of all betting in Britain. Betfair is the world's preeminent betting exchange, with 90% of the global market. Betfair oversees five million bets each day—10 times greater than the volume of the London Stock Exchange trades.