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Adversarial Web Search

出版	Now Publishers Inc, 2011
主題	Computers / GeneralComputers / Computer ScienceComputers / System Administration / Storage & RetrievalComputers / Information TechnologyComputers / Machine TheoryComputers / Business & Productivity Software / DatabasesTechnology & Engineering / General
ISBN	16019841469781601984142
URL	http://books.google.com.hk/books?id=3i0BkZelNWsC&hl=&source=gbs_api
EBook	SAMPLE

註釋Web search engines have become indispensable tools for finding content. As the popularity of the Web has increased, the efforts to exploit the Web for commercial, social, or political advantage have grown, making it harder for search engines to discriminate between truthful signals of content quality and deceptive attempts to improve search engines' rankings. This problem is further complicated by the open nature of the Web, which allows anyone to write and publish anything, and by the fact that search engines must analyze ever-growing numbers of Web pages. Moreover, increasing expectations of users, who over time rely on Web search for information needs related to more aspects of their lives, further deepen the need for search engines to develop effective counter-measures against deception. Adversarial Web Search considers the effects of the adversarial relationship between search systems and those who wish to manipulate them, a field known as "Adversarial Information Retrieval". It shows that search engine spammers create false content and misleading links to lure unsuspecting visitors to pages filled with advertisements or malware. It also examines work over the past decade or so that aims to discover such spamming activities to get spam pages removed or their effect on the quality of the results reduced. Research in Adversarial Information Retrieval has been evolving over time, and currently continues both in traditional areas (e.g., link spam) as well as newer areas, such as click fraud and spam in social media, demonstrating that this conflict is far from over.