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Marketing to Women
Marti Barletta
其他書名
How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
出版Dearborn Trade Publishing, 2003
主題Business & Economics / Advertising & PromotionBusiness & Economics / Consumer BehaviorBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / Direct
ISBN07931596369780793159635
URLhttp://books.google.com.hk/books?id=3il58OdP1mUC&hl=&source=gbs_api
EBookSAMPLE
註釋Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed guide for creating and executing a complete marketing plan that targets women. Some of the marketing insights offered include how female culture provokes different brand responses, buying patterns and purchase decisions.