| 其他書名 | How it Works, how to Work with It-- a Management Primer for Advertisers |
| 出版 | Prentice-Hall, 1983 |
| 主題 | Business & Economics / Advertising & Promotion |
| ISBN | 01340734609780134073460 |
| URL | http://books.google.com.hk/books?id=3owbPwAACAAJ&hl=&source=gbs_api |