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Marketing and Supply Chain Management Symbiosis in Industrial (B2B) Markets
Thomas FotiadisGeorgios SiomkosDimitris Folinas
出版Business Science Reference, 2020-09
主題Business & Economics / Marketing / GeneralBusiness & Economics / Commerce
ISBN17998396729781799839675
URLhttp://books.google.com.hk/books?id=3pWbzQEACAAJ&hl=&source=gbs_api
註釋"This book investigates the importance of supply chain management on the global scale as it applies to industrial (B2B) markets and its critical role in the structure, shape, and balance of economic systems. At the same time the reader is introduced to the differences between consumer and industrial markets, the differentiating features of B2B markets and the development of the marketing mix with respect to the distribution, promotion, communication, pricing and product in industrial markets"--