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The Asian Marketing Casebook

Noel CaponWilfried R. Vanhonacker

出版	Prentice Hall, 1999
主題	Business & Economics / GeneralBusiness & Economics / Economic ConditionsBusiness & Economics / International / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / Management
ISBN	01379555029780137955503
URL	http://books.google.com.hk/books?id=3t22AAAAIAAJ&hl=&source=gbs_api

註釋

Designed for courses in international marketing at the undergraduate and graduate levels, this casebook demonstrates the diversity of marketing problems faced by organizations operating in Asia. The cases focus on industrial and consumer marketing issues and cover 16 countries. The book's features include: and extensive range and breadth of cases; 60 case studies; and coverage of a broad span of marketing issues is covered.