登入選單
返回Google圖書搜尋
其他書名
Concepts, Contexts, Cases
出版Prentice Hall, 1996
主題Business & Economics / GeneralBusiness & Economics / EntrepreneurshipBusiness & Economics / ManagementBusiness & Economics / Management ScienceBusiness & Economics / Strategic Planning
ISBN01323403059780132340304
URLhttp://books.google.com.hk/books?id=4-HtAAAAMAAJ&hl=&source=gbs_api
註釋This collection of readings is combined with cases from James Brian Quinn. It present an up-to-date look at how actual companies act strategically and the research driving them. This collection of readings is combined with cases from James Brian Quinn. It present an up-to-date look at how actual companies act strategically and the research driving them. While retaining many of the classic cases and articles, this edition includes new organization and strategy concepts to emerge in the last few years: core competency strategies; strategic outsourcing; managing with the new digital technologies; and managing hypercompetition, with 13 new readings and 17 new cases.