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Global Deals
Michael Hick
其他書名
Marketing and Managing Across Cultural Frontiers
出版Skyward Pub., 2003
主題Business & Economics / Exports & ImportsBusiness & Economics / International / GeneralBusiness & Economics / International / MarketingBusiness & Economics / NegotiatingBusiness & Economics / Sales & Selling / ManagementLanguage Arts & Disciplines / Communication Studies
ISBN18815543099781881554301
URLhttp://books.google.com.hk/books?id=431Q7PLQFjYC&hl=&source=gbs_api
註釋In a world of cross-culture collision, business must continue to expand, managers must continue to negotiate, and employees must continue to travel across national and cultural frontiers. Forty years in the international insurance industry taught Michael Hick how to successfully negotiate, sell, and manage in 31 countries. Packed with personal stories, this highly readable book explains why the world's culture groups think and act the way they do. Global Deals demonstrates how managers can navigate the complex culture conundrum to achieve profitable, long-lasting results and relationships with employees and customers overseas.