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Pricing For Profit - Concepts And Applications
Anindya Roy
出版ICFAI University Press, 2004-10-11
ISBN81788132469788178813240
URLhttp://books.google.com.hk/books?id=46VfPgAACAAJ&hl=&source=gbs_api
註釋Pricing is the element that enterprises use to make a difference to their competitors market share. Setting the right price in an overcrowded market affords the maximum profit. These and related issues of pricing are discussed here at length. A must rea