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Lights, Camera, Campaign!
David Andrew Schultz
其他書名
Media, Politics, and Political Advertising
出版Peter Lang, 2004
主題Computers / GeneralComputers / Online ServicesJuvenile Nonfiction / Social Science / GeneralLanguage Arts & Disciplines / Communication StudiesLanguage Arts & Disciplines / Library & Information Science / GeneralLanguage Arts & Disciplines / Public Speaking & Speech WritingLaw / EntertainmentPhilosophy / GeneralPolitical Science / GeneralPolitical Science / Civics & CitizenshipPolitical Science / Political Process / Campaigns & ElectionsPolitical Science / History & TheoryPolitical Science / International Relations / GeneralPolitical Science / Labor & Industrial RelationsPolitical Science / Political Process / GeneralPolitical Science / Public Affairs & AdministrationPolitical Science / American Government / StatePolitical Science / International Relations / TreatiesPolitical Science / Political EconomyPolitical Science / Public Policy / Social PolicyPolitical Science / American Government / GeneralPolitical Science / Political Process / Media & InternetSocial Science / GeneralSocial Science / Sociology / GeneralComputers / Internet / General
ISBN08204683129780820468310
URLhttp://books.google.com.hk/books?id=4C4TPIZL7gUC&hl=&source=gbs_api
EBookSAMPLE
註釋Television sets the tone for American political advertising through paid advertisements, the nightly news, and even late-night talk shows. This anthology explores the reality of political advertising in the media - the impact of negative ads, what constitutes a good ad, new strategies, ads for specific audiences (different ethnic groups) and campaigns (such as that of Arnold Schwarzenegger in California), advertising for ballot initiatives - and examines the role of the news in political campaigns as well as that of politics as entertainment on late-night television. This book will be useful in classes in media and politics, campaigns and elections, and politics and popular culture.