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Publicize Your Book (Updated)
Jacqueline Deval
其他書名
An Insider's Guide to Getting Your Book the Attention It Deserves
出版Penguin, 2008-07-01
主題Business & Economics / Marketing / MultilevelLanguage Arts & Disciplines / Writing / GeneralBusiness & Economics / Business Communication / General
ISBN14406343949781440634390
URLhttp://books.google.com.hk/books?id=4FVhmwgodMUC&hl=&source=gbs_api
EBookSAMPLE
註釋For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded.

This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including:
  • Effective networking
  • Defining a target readership
  • Creating pitches for talk shows
  • Getting media coverage
  • Utilizing the Internet and other outlets
  • Preparing for interviews and tours
  • Hiring an independent publicist
 
With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.