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Assessing Information Content in Advertisements

Hugh MunroTaylor, D. BWilfrid Laurier University. Dept. of BusinessWilfrid Laurier University. School of Business and Economics

出版	Wilfrid Laurier University, School of Business and Economics, 1982
URL	http://books.google.com.hk/books?id=4GMMNAEACAAJ&hl=&source=gbs_api