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Advertising and Societies
Katherine Toland FrithBarbara Mueller
其他書名
Global Issues
出版Peter Lang, 2010
主題Art / Business AspectsBusiness & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralEducation / GeneralLanguage Arts & Disciplines / Communication StudiesLanguage Arts & Disciplines / Public Speaking & Speech WritingSocial Science / GeneralSocial Science / Sociology / General
ISBN14331038509781433103858
URLhttp://books.google.com.hk/books?id=4HHg9wO0ivIC&hl=&source=gbs_api
EBookSAMPLE
註釋Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.