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The Art and Craft of Case Writing
William NaumesMargaret J. Naumes
出版Routledge, 2014-12-18
主題Business & Economics / Human Resources & Personnel ManagementLanguage Arts & Disciplines / Communication StudiesPolitical Science / General
ISBN13174583389781317458333
URLhttp://books.google.com.hk/books?id=4M3fBQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Filled with helpful checklists, charts, and suggestions for further reading, this practical, comprehensive, and multidisciplinary guide takes readers through the entire case-writing process, including skills for writing both teaching cases and research cases. This edition includes new discussions of students as case writers, and how to interpret and respond to reviews, as well as updated and expanded material on video, multimedia and Internet cases.