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Consumer Psychology in Behavioural Perspective
Gordon R. Foxall
出版Routledge, 1990
主題Business & Economics / Consumer Behavior
ISBN04150582369780415058230
URLhttp://books.google.com.hk/books?id=4TOEPwAACAAJ&hl=&source=gbs_api
註釋In this book the uses of behaviourism receive a thorough appraisal, as compared and contrasted with other prevailing models of consumer choice.