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No B.S. Direct Marketing
Dan Kennedy
其他書名
The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
出版Entrepreneur Press, 2013-04-01
主題Business & Economics / Marketing / DirectBusiness & Economics / Advertising & PromotionBusiness & Economics / Entrepreneurship
ISBN15991850169781599185019
URLhttp://books.google.com.hk/books?id=4UbdWciF0pMC&hl=&source=gbs_api
EBookSAMPLE
註釋Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy — delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants — all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.