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Professional Selling

Lawrence B. ChonkoBen M. Enis

出版	Allyn and Bacon, 1993
主題	Business & Economics / Sales & Selling / General
ISBN	02051413909780205141395
URL	http://books.google.com.hk/books?id=4V2rLAPjxuMC&hl=&source=gbs_api

註釋

Focuses on the development of communications skills, presenting the basics of how to design informative, persuasive and ethical verbal communications in a sales context. A range of topics that are applicable to the selling and communication process are covered.