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Marketing Tourism Destinations
Ernie HeathGeoffrey Wall
其他書名
A Strategic Planning Approach
出版John Wiley & Sons, 1992-04-16
主題Business & Economics / Industries / Hospitality, Travel & TourismTravel / GeneralBusiness & Economics / Industries / General
ISBN04715406769780471540670
URLhttp://books.google.com.hk/books?id=4Z_eEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Provides detailed information on planning for tourism development and marketing in any region or community with emphasis on cases applicable to various parts of the globe. Not only contains a formula for strategic tourism planning but delves into such topics as environment and resource analysis, target marketing for profit and non-profit, regional marketing mix strategy, management and regional suppor and systems.