登入選單
返回Google圖書搜尋
International Business
Alan M. RugmanRichard M. Hodgetts
其他書名
A Strategic Management Approach
出版McGraw-Hill, 1995
主題Business & Economics / International / General
ISBN007054915X9780070549159
URLhttp://books.google.com.hk/books?id=4_2vQgAACAAJ&hl=&source=gbs_api
註釋1. The Challenge of International Business. 3. 2. The Multinational Enterprise. 36. 3. The Triad and International Business. 65. 4. International Politics and Economic Integration. 95. 5. International Culture. 123. 6. International Trade. 152. 7. International Finance. 179. 8. Global Strategic Planning. 213. 9. Organizing Strategy. 239. 10. Production Strategy. 265. 11. Marketing Strategy. 297. 12. Human Resource Management Strategy. 327. 13. Political Risk and Negotiation Strategies. 360. 14. International Financial Management. 389. 15. Corporate Strategy and National Competitiveness. 423. 16. Doing Business in the European Union. 454. 17. Doing Business in Japan. 486. 18. Doing Business in North America. 519. 19. Doing Business in Non-Triad Nations. 550. 20. Future Challenges in International Business. 581. . Glossary. 611. . Acknowledgments. 622. . Subject Index. 625. . Name Index. 631.