The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects:
Rural marketing: Issue and Challenges
Rural Marketing and Rural Development
Boosting Rural Marketing System
Rural Marketing: The Mantra for sustainable growth
Rural Marketing in India Corporate Strategies
Changing face of Rural Marketing
Rural Marketing in India: An Empirical investigation
Management of Rural Fair price sheps
Impact of information Technology on Rural Marketing
Challenges faced in communication by Rural Marketing
Changing face of marketing cooperatives
Co-operative marketing: A Rural prospective
Marketing cooperatives in Agriculture: Emerging challenges
Social Marketing and their relevance
Changing Scenario of Rural Marketing
Emerging Trends and strategies in Tourism Marketing.