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A National Certification Scheme to Enhance Trust and Quality in the Indian Residential Solar PV Market

Rahul VermaDrake HernandezVarun SivaramVarun Rai

出版	SSRN, 2016
URL	http://books.google.com.hk/books?id=4c7izwEACAAJ&hl=&source=gbs_api

註釋India has recently committed to install 100 GW of solar power by 2022, the principal component of its climate policy agenda. But the pace of solar adoption in the residential rooftop sector -- the success of which is important for local job creation and sustaining political support for India's broader climate goals -- has been sluggish, notwithstanding government efforts to jumpstart the market. At the core of the residential solar market's dysfunction is a negative spiral of low-quality solar installations and consumer distrust that fuel one another. Quality and trust are essential drivers of successful technology diffusion, and the emergence of trusted brands can drive a virtuous cycle rather than a vicious one. A promising solution to enable a virtuous cycle is a third-party certification scheme, which could instill trust in consumers by designating solar providers with a proven track record and competent technicians. India's government should implement a voluntary, two-level certification scheme that accredits individual technicians as well as solar providers and makes the certifications publicly available. If the government can leverage best practices from around the world, avoid over-regulation, and deter corruption, then India's residential solar market could finally take off.