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出版Harcourt College Publishers, 2002
主題Business & Economics / Exports & ImportsBusiness & Economics / International / MarketingBusiness & Economics / Sales & Selling / General
ISBN00303309639780030330964
URLhttp://books.google.com.hk/books?id=4dPl1pTmH_sC&hl=&source=gbs_api
註釋International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases!