登入
選單
返回
Google圖書搜尋
Marketing: Real People, Real Choices
Michael Solomon
Andrew Hughes
Bill Chitty
Greg Marshall
Elnora Stuart
出版
Pearson Higher Education AU
, 2013-09-05
主題
Business & Economics / General
Business & Economics / Marketing / General
ISBN
1486014380
9781486014385
URL
http://books.google.com.hk/books?id=4jPiBAAAQBAJ&hl=&source=gbs_api
EBook
SAMPLE
註釋
Marketing: Real People, Real Choices brings you and your students into the world of marketing through the use of real companies and the real-life marketing issues that they have faced in recent times.
The authors explain core concepts and theories in Marketing, while allowing the reader to search for the information and then apply it to their own experiences as a consumer, so that they can develop a deeper understanding of how marketing is used every day of the week, in every country of the world.
The new third edition is enhanced by a strong focus on Value Creation and deeper coverage of modern marketing communications practices.