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Africa Is Richer Than You Think

Vijay Mahajan

出版	PH Professional Business, 2010
URL	http://books.google.com.hk/books?id=4tNGzQEACAAJ&hl=&source=gbs_api

註釋

This Element is an excerpt from Africa Rising: How 900 Million African Consumers Offer More Than You Think (ISBN: 9780132339421) by Vijay Mahajan. Available in print and digital formats. Africa: more consumers, more wealth, more opportunity for your business. The average gross national income per capita across all 53 African nations in 2006 was about $1,066, more than $200 above India's. This wealth represents a huge potential market. Serving this market means overcoming myriad challenges, but entrepreneurs across Africa are already feeding a fast-growing demand for every conceivable consumer good and service ...