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The Role of Intellectual Property, in particular, Trademarks and Geographical Indications, in Creating, Developing and Strengthening a Nation Brand

World Intellectual Property Organization

出版	WIPO, 2021-02-03
主題	Law / Intellectual Property / Trademark
URL	http://books.google.com.hk/books?id=4vCZEAAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋

This Study deals with intellectual property, in particular, trademarks and geographical indications, as an instrument not only for developing a strong and distinctive brand image for national products and services but also, through such a process, for creating a strong and distinctive nation brand, in both cases, with a view of gaining a competitive advantage in domestic, regional and world markets.