登入選單
返回Google圖書搜尋
Museum Marketing and Strategy
Neil G. KotlerPhilip KotlerWendy I. Kotler
其他書名
Designing Missions, Building Audiences, Generating Revenue and Resources
出版John Wiley & Sons, 2016-08-25
主題Business & Economics / Museum Administration & MuseologyBusiness & Economics / General
ISBN11193637489781119363743
URLhttp://books.google.com.hk/books?id=4zoZDQAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to
  • Define the exchange process between a museum's offerings and consumer value
  • Differentiate a museum and communicate its unique value in a competitive marketplace
  • Find, create, and retain consumers and convert visitors to members and members to volunteers and donors
  • Plan strategically and maximize marketing's value
  • Achieve financial stability
  • Develop a consumer-centered museum