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Persuasion
Charles U. Larson
其他書名
Reception and Responsibility
出版
Wadsworth Cengage Learning
, 2013
主題
Psychology / General
Psychology / Social Psychology
Social Science / Media Studies
ISBN
1133490530
9781133490531
URL
http://books.google.com.hk/books?id=51SmuAAACAAJ&hl=&source=gbs_api
註釋
Combining the latest developments in persuasion theory, research, and ethics, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition helps readers develop skills as critical consumers of all forms of persuasion. It presents persuasion by examining politics, mass media, advertising, and the Internet as it challenges readers to consider how the persuasion process is affected by today's 24/7 networked and media-saturated world. The new edition offers an expanded emphasis on ethics as well as increased coverage of the impact of fast-growing social network media. Packed with vivid illustrations and real-world examples, PERSUASION: RECEPTION AND RESPONSIBILITY, 13E, International Edition demonstrates persuasion in action and encourages readers to apply what they learn to everyday life.