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Innovative Management
Nicola Phillips
其他書名
A Pragmatic Guide to New Techniques
出版Financial Times, 1993
主題Business & Economics / Finance / GeneralBusiness & Economics / ManagementBusiness & Economics / Organizational Behavior
ISBN02736002579780273600251
URLhttp://books.google.com.hk/books?id=57gTAQAAMAAJ&hl=&source=gbs_api
註釋Innovative Management critically assesses those techniques that can improve business performance; examines the usefulness of the theories to working businesses; analyses how 'innovative' can mean a multitude of things in different environments; highlights the barriers that can obstruct the effective implementation of innovative management techniques; examines throughout the central role played by the management of human resources in the process of change and motivation; demonstrates that defining needs is critical to successful innovation; and provides case studies of companies such as Bass Brewers and Digital Equipment Corporation illustrating how the techniques worked for particular organisations, with particular needs.