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Google圖書搜尋
The New Managerial Economics
William Boyes
出版
Dreamtech Press
, 2005-07-20
ISBN
8177225154
9788177225150
URL
http://books.google.com.hk/books?id=57zzWa9e3uAC&hl=&source=gbs_api
註釋
The book focuses on business strategy and the usefulness of economics to the manager. The book provides a window into the strategic workings of the modern firm businesses small and large, domestic and multinational and businesses that provide a wide array of products and services. Each chapter begins with an introductory case profiling a company. Near the end of chapter the case is reviewed enabling the students to examine the company s choices in light of underlying chapter concepts.
