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Be Your Own Best Publicist

其他書名	How to Use PR Techniques to Get Noticed, Hired, and Rewarded at Work
出版	Red Wheel/Weiser, 2011-01-20
主題	Business & Economics / Careers / Job HuntingBusiness & Economics / Public RelationsBusiness & Economics / Accounting / Managerial
ISBN	16016372419781601637246
URL	http://books.google.com.hk/books?id=591EDwAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋In one of the toughest job markets in more than 20 years, applying the art of self-promotion is more vital than ever. Be Your Own Best Publicist shows anyone looking to land a new job, attract freelance assignments, stay essential in a current position, or get that coveted promotion, how they can use public relations skills to achieve his or her goals.

Written by seasoned public relations pros Jessica Kleiman and Meryl Weinsaft Cooper, this helpful, easy-to-follow guide breaks down the fundamentals of PR and how to implement them to successfully promote yourself.

Be Your Own Best Publicist will teach you how to:

Set a personal PR strategy that gets results
Build key message points and deliver them with style
Craft the perfect "pitch" for each situation
Network and develop relationships that will help you get ahead
Use creativity to stand out from the competition

Through humorous, informative anecdotes plus user-friendly tips and exercises, Be Your Own Best Publicist will arm you with the confidence, knowledge and tactics to help you market yourself in the workplace.

Jessica Kleiman and Meryl Weinsaft Cooper have a combined 30-plus years experience in the public relations industry, having worked both in-house and on the agency side.