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How to Succeed in Cyberspace
Colin Haynes
出版Routledge, 2018-01-17
主題Reference / GeneralLanguage Arts & Disciplines / Library & Information Science / General
ISBN13512273279781351227322
URLhttp://books.google.com.hk/books?id=5FFHDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This book is designed to help people, whether in large corporations or the smallest of enterprises, to venture with confidence into cyberspace. Written in non-technical language by a businessman for other business people, it highlights the many opportunities emerging for enterprise and personal career development.Contents: What is cyberspace?; Marketing and communicating around the world; Marketing research in cyberspace; Where to locate your business premises in both cyberspace and the real world; How to set up your cyberspace business presence; The new languages of cyberspace: how to build your business site on the web; Collecting the money; Your cyberspace business plan: don't forget the human values; Your shopping list of hardware and software products and programs; Every cyberspace entrepreneur is a publisher; Producing and packaging cyberspace disk products; New business models for the new information age; Glossary; Index.