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The Tipping Point
Malcolm Gladwell
其他書名
How Little Things Canmake a Big Difference
出版Perfection Learning Corporation, 2002-01-07
主題Business & Economics / Advertising & PromotionBusiness & Economics / Marketing / GeneralPolitical Science / GeneralPsychology / Social Psychology
ISBN16138363179781613836316
URLhttp://books.google.com.hk/books?id=5QeVjgEACAAJ&hl=&source=gbs_api
註釋The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.