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Mass Appeal
Justin Gest
其他書名
Communicating Policy Ideas in Multiple Media
出版Oxford University Press, 2020-07-01
主題Political Science / International Relations / DiplomacyPolitical Science / Public Policy / GeneralLanguage Arts & Disciplines / Communication Studies
ISBN01900621939780190062194
URLhttp://books.google.com.hk/books?id=5SntDwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Public policy education is oriented around the development of innovative ideas for how to improve governance and make society better. However, it undervalues a critical tool for translating policy ideas into action: the ability to communicate ideas broadly, strategically, and effectively. Drawing on his past frustration with translating his research from academia to the public sphere, Justin Gest has written a primer for public policy students, researchers, and policy professionals on how to turn analyses and memos into clear and persuasive campaigns. This book outlines the principles, structure, and target audience for different media essential to policy communication. Including advice from practitioners and illustrative examples, Gest explains the indispensability of pithiness to clear communication and how to achieve it.