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Developing Strategic Partnerships
Chris Steward
其他書名
How to Leverage More Business from Major Customers
出版Gower Publishing, Ltd., 1999
主題Business & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Strategic Planning
ISBN05660810169780566081019
URLhttp://books.google.com.hk/books?id=5ThFVPYIzU0C&hl=&source=gbs_api
EBookSAMPLE
註釋Developing Strategic Partnerships enables you to have access to a sophisticated technique of building customer alliances, which has been developed over many years. This is backed up with international case examples which show how different companies have developed partnerships and the outcomes realized from them. The book maps out for the business development practitioner how to move from ordinary business to business co-operation to creating a unique, lasting and profitable partnership.