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Scotland--the Brand
David McCrone
Angela Morris
Richard Kiely
其他書名
The Making of Scottish Heritage
出版
Edinburgh University Press
, 1995
主題
Business & Economics / Industries / Hospitality, Travel & Tourism
History / Europe / Great Britain / Scotland
Travel / Europe / Great Britain
Travel / Museums, Tours, Points of Interest
ISBN
0748606157
9780748606153
URL
http://books.google.com.hk/books?id=5UHYAAAAMAAJ&hl=&source=gbs_api
註釋
Tartanry and 'Balmoralty': is Scotland's thriving heritage industry an economic blessing or the curse of negative stereotyping? Since the eighteenth century, heritage has been synonymous with 'heritage tourism'. This book is the first to explore the images which this industry conveys and to analyse its centrality to Scotland's definition of itself. Based on an influential study by three leading sociologists, it examines the specific role and character of the major players in Scottish heritage - the National Trust for Scotland, the Scottish Tourist Board and Historic Scotland - as well as the lairds who have a stake in the industry. In describing its consumers, the authors show how heritage fits into their patterns of leisure, consumption and lifestyle. It also discusses the importance of 'heritage' (as opposed to 'history') to the country's identity and politics.