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Marketing Planning and Strategy Case Book

Subhash C. Jain

出版	Cengage South-Western, 2000-03-20
主題	Business & Economics / GeneralBusiness & Economics / Accounting / GeneralBusiness & Economics / ManagementBusiness & Economics / Marketing / General
ISBN	03240729969780324072990
URL	http://books.google.com.hk/books?id=5UdXPwAACAAJ&hl=&source=gbs_api

註釋

This casebook is a collection of the cases from Jain's Marketing Planning and Strategy, 6e. It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with-Anheuser-Busch, Carvel, Dell Computers, FedEx/UPS, Gillette, KFC, Lever Brothers', L'Oreal, Kmart/Wal-Mart, Procter & Gamble, Kodak/Fuji, Polaroid, Playboy, Coca-Cola, and Sony. Cases to illustrate each aspect of marketing strategy are included.