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The Real Power of Brands
Stuart Crainer
其他書名
Making Brands Work for Competitive Advantage
出版FT Pitman, 1995
主題Business & Economics / EntrepreneurshipBusiness & Economics / Marketing / GeneralBusiness & Economics / ReferenceBusiness & Economics / Sales & Selling / General
ISBN02736137909780273613794
URLhttp://books.google.com.hk/books?id=5Vh2QgAACAAJ&hl=&source=gbs_api
註釋The complete guide to brand management, this book addresses the new environment facing brands in the 1990s and beyond. Using high profile case studies, interviews and real life examples, this text provides insight into the changing world of brands and looks at the most recent cases.