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Effects of Sociological and Psychological "Characteristic Similarity" on Bargaining Behavior in a Buyer-seller Dyad

H. Lee MathewsDavid T. WilsonJohn Monoky

出版	Pennsylvania State University, 1970
URL	http://books.google.com.hk/books?id=5W_ZAAAAMAAJ&hl=&source=gbs_api