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Up Against the Retail Giants
A. Coskun Samli
其他書名
Targeting Weakness, Gaining an Edge
出版Thomson, 2004
主題Biography & Autobiography / GeneralBusiness & Economics / Accounting / GeneralBusiness & Economics / EntrepreneurshipBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Commerce
ISBN03242330869780324233087
URLhttp://books.google.com.hk/books?id=5YvzAAAAMAAJ&hl=&source=gbs_api
註釋Focusing on the specific requirements of small and medium retailers, this resourceful guide is packed with practical insight and covers the gamut of retail issues, emphasising relationship management, customer service, in-store merchandise analysis, and special promotion opportunities for smaller retailers.