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Strategic Marketing Problems: International Edition
Roger KerinRobert Peterson
其他書名
University of the West Indies
出版Pearson Education Limited, 2013-11-06
主題Business & Economics / Sales & Selling / General
ISBN02737756939780273775690
URLhttp://books.google.com.hk/books?id=5_aoBwAAQBAJ&hl=&source=gbs_api
註釋For undergraduate and graduate marketing strategy courses.

A comprehensive, practice-driven approach to developing decision-making skills in marketing.

Decision-making in marketing is first and foremost, a skill. And since all skills are learned through practice, Strategic Marketing Problems: Cases and Comments balances the concepts and tools used for solving marketing problems with numerous case studies that challenge students to apply what they’ve learned.

This edition features a new chapter on chapter on marketing channel and supply chain strategy and management and ten new cases.