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CIM Coursebook Strategic Marketing Decisions
Isobel DooleRobin Lowe
出版Routledge, 2012-05-23
主題Business & Economics / GeneralBusiness & Economics / Marketing / General
ISBN11364193659781136419362
URLhttp://books.google.com.hk/books?id=5b8sBgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.
The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.
Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.