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From Products to Product-Service Systems
J. M. Leimeister
Jens Fähling
Helmut Krcmar
Felix Köbler
其他書名
It Driven Transformation of a Medical Equipment Manufacturer to a Customer-Centric Solution Provider
出版
SSRN
, 2014
URL
http://books.google.com.hk/books?id=5bHezwEACAAJ&hl=&source=gbs_api
註釋
Meditec is a German manufacturer of instruments for surgeries. The company is quality leader in this sector and supplies many German and international hospitals. However, the opportunities for differentiation against competitors decrease continuously. New competitors from emerging markets are challenging the market position of established companies in this industry. Meditec is therefore forced to change its strategy and business model in order to survive in this novel competitive environment. The management of Meditec has decided to traverse from a pure product manufacturer to a customer-centric solution provider. This transformation requires the development of new processes, competencies and capabilities - especially with respect to IT and IT services. This teaching case helps in understanding the role of IT in product-service systems (PSS) and PSS-based business models. Therefore the case illustrates why IT is necessary to establish a PSS-based business model and why a customer-centric view is important for this kind of business model.
