That companies are able to manage a lasting change, they have to bring their employees in change projects. This book focuses on the most important aspects of the change management: What are critical success factors in the implementation of change processes? And how can employees be inspired for change with the help of change marketing?

About the book:

• How to simplify the change process for your staff.
• Why change needs conflicts.
• Change marketing and innovation management.
• Change project management, organizational and process design.
• LIFO ®-charts and change-lexicon.