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Perceptions of Myths and Brand Identity in Advertising
其他書名
Exploring the Role of Archetypes and National Symbolism in Advertising : a Thesis Submitted for the Degree of Master of Commerce at the University of Otago, Dunedin, New Zealand
出版University of Otago, 2000
URLhttp://books.google.com.hk/books?id=5fG4twAACAAJ&hl=&source=gbs_api