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Google圖書搜尋
Contemporary Issues in Human Resources Management
Chris Brewster
其他書名
Gaining a Competitive Advantage
出版
Oxford University Press
, 2000
主題
Business & Economics / General
Business & Economics / Human Resources & Personnel Management
Business & Economics / Economics / General
Business & Economics / Organizational Behavior
Philosophy / Logic
ISBN
019571850X
9780195718508
URL
http://books.google.com.hk/books?id=5hhsAAAACAAJ&hl=&source=gbs_api
註釋
The revolution that has taken place in the business environment has forced companies to investigate how to create a new venture from a viable business idea. The theoretical aspects and practical applications are dealt with, and guidelines are given as to how to manage the business and plan for growth. Information is also provided on how to either buy a franchise or franchise a business venture. The book covers all aspects of the business plan: marketing; financial; operational; production; management; and legal aspects.
