“Marketing is a way of perceiving the world and its opportunities, of projecting personal values of bonhomie, generosity and responsibility, of distributing happiness in many ways (through tangible or

intangible), of surprising, of building loyalty (the desired engagement), of adapting to the moment, of looking for opportunities, of linking ideas, of being limbic or reptilian, or of squeezing the cortex.

Marketing is a way of life. And in this book, brave and sincere, you will find experiences and examples of doing it with enthusiasm and a positive sense”, as mentioned in the prologue of this work. Lluís Feliu draws a foundation of marketing within everyone’s reach with the aim of learning to apply communication and marketing techniques in the real world, in any situation, whether professional

or personal. This landing is done through projects that he has experienced first-hand, with the application of marketing strategies, sometimes innately, others in a premeditated way, which he has

learned from his experience as director of a marketing agency and as a professor of the subject.