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Dynamics of Mass Communication
Joseph R. Dominick
其他書名
Media in the Digital Age
出版McGraw-Hill Higher Education, 2004-05
主題Language Arts & Disciplines / Communication StudiesPerforming Arts / Mass MediaSocial Science / Media Studies
ISBN00729749589780072974959
URLhttp://books.google.com.hk/books?id=5kB03hFi5uwC&hl=&source=gbs_api
註釋Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and honest introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age with a free Student CD-ROM that adds video and interactivity to the student's textbook experience, and brings students up-to-date on the latest developments in mass communication--from the emerging role of PDA's and cell phones in the mass media mix to the recording industry's actions against file-sharing.