登入選單

返回Google圖書搜尋

AIGA Professional Practices in Graphic Design

American Institute of Graphic Arts

出版	Allworth Press, 1998
主題	Architecture / GeneralDesign / Graphic Arts / General
ISBN	18805598979781880559895
URL	http://books.google.com.hk/books?id=5ntQAAAAMAAJ&hl=&source=gbs_api

註釋

AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers.