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Advertising, The Uneasy Persuasion
Michael Schudson
其他書名
Its Dubious Impact On American Society
出版Basic Books, 1986-09-03
主題Social Science / Sociology / General
ISBN04650008009780465000807
URLhttp://books.google.com.hk/books?id=5oLwAAAAMAAJ&hl=&source=gbs_api
註釋What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.